{"id":452,"date":"2021-05-12T14:49:01","date_gmt":"2021-05-12T12:49:01","guid":{"rendered":"http:\/\/asso-cpdis.com\/?p=452"},"modified":"2021-09-18T09:30:11","modified_gmt":"2021-09-18T07:30:11","slug":"jeudi-16-septembre-2021-18h-visio-conference-impact-de-la-crise-sanitaire-sur-le-marketing-et-la-promotion-medicale-dans-lindustrie-pharmaceutique","status":"publish","type":"post","link":"http:\/\/asso-cpdis.com\/index.php\/2021\/05\/12\/jeudi-16-septembre-2021-18h-visio-conference-impact-de-la-crise-sanitaire-sur-le-marketing-et-la-promotion-medicale-dans-lindustrie-pharmaceutique\/","title":{"rendered":"Jeudi 16 septembre 2021 18H : Visio conf\u00e9rence \u00ab\u00a0Impact de la crise sanitaire sur le marketing et la promotion m\u00e9dicale dans l&rsquo;industrie pharmaceutique\u00a0\u00bb"},"content":{"rendered":"<div class=\"\"><b class=\"\">\u00ab\u00a0Impact de la crise sanitaire sur le marketing et le promotion m\u00e9dicale :<\/b><\/div>\n<div class=\"\"><b class=\"\">Nouveaux outils, nouveaux canaux, nouveaux insights \u00ab.<\/b><\/div>\n<div class=\"\"><b class=\"\">\u00a0<\/b><\/div>\n<div class=\"\">Les deux orateurs seront <strong>Xavier SEDES Sales Director Global Marketing Insights IQVIA<\/strong><\/div>\n<div>et<strong> Eric PHELIPPEAU, Dirigeant de l&rsquo;agence By Agency<\/strong><\/div>\n<div class=\"\"><\/div>\n<div>Les th\u00e8mes trait\u00e9s<\/div>\n<div><\/div>\n<div class=\"\">1) Le point sur les sources de donn\u00e9es marketing et ventes au niveau international<\/div>\n<div class=\"\">\n<div class=\"\">Impact de la crise sur les demandes de donn\u00e9es<\/div>\n<div class=\"\">France versus autres pays<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">2) Les attentes des professionnels de sant\u00e9 (m\u00e9decins, pharmaciens) :<\/div>\n<div class=\"\">En terme de canaux d\u2019information et de communication (avant la crise et impact de la crise)<\/div>\n<div class=\"\">Visite pr\u00e9sentielle (face \u00e0 face)<\/div>\n<div class=\"\">Visite \u00e0 distance<\/div>\n<div class=\"\">T\u00e9l\u00e9phone<\/div>\n<div class=\"\">e-mailings<\/div>\n<div class=\"\">Webinar, visio conf\u00e9rence,<\/div>\n<div class=\"\">Salons virtuels (e-events)<\/div>\n<div class=\"\">R\u00e9seaux sociaux<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">3) Les attentes en terme de contenu de l\u2019information et selon l&rsquo;interlocuteur pour le m\u00e9decin :<\/div>\n<div class=\"\">&#8211; le VM<\/div>\n<div class=\"\">&#8211; le MSL<\/div>\n<\/div>\n<div><\/div>\n<div>NB selon les conditions sanitaires en septembre prochain, cette r\u00e9union pourrait \u00eatre r\u00e9alis\u00e9e en pr\u00e9sentiel (afterwords)<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Impact de la crise sanitaire sur le marketing et le promotion m\u00e9dicale : Nouveaux outils, nouveaux canaux, nouveaux insights \u00ab. \u00a0 Les deux orateurs seront Xavier SEDES Sales Director Global Marketing Insights IQVIA et Eric PHELIPPEAU, Dirigeant de l&rsquo;agence By Agency Les th\u00e8mes trait\u00e9s 1) Le point sur les sources de donn\u00e9es marketing et ventes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-8"],"_links":{"self":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":2,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":454,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/452\/revisions\/454"}],"wp:attachment":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}