{"id":785,"date":"2025-05-07T07:59:44","date_gmt":"2025-05-07T05:59:44","guid":{"rendered":"https:\/\/asso-cpdis.com\/?p=785"},"modified":"2025-10-24T16:09:49","modified_gmt":"2025-10-24T14:09:49","slug":"jeudi-20-novembre-2025-evolution-de-la-pharma-2025-2029","status":"publish","type":"post","link":"http:\/\/asso-cpdis.com\/index.php\/2025\/05\/07\/jeudi-20-novembre-2025-evolution-de-la-pharma-2025-2029\/","title":{"rendered":"Jeudi 20 novembre 2025 : \u00a0\u00bb Evolution de la pharma 2025-2029"},"content":{"rendered":"

Conf\u00e9rence d\u00e9jeuner d\u00e9bat du jeudi 20 novembre 2025<\/span><\/p>\n

12h30-14h30 H\u00f4tel Bedford 17 rue de l’Arcade 75008 PARIS<\/span><\/p>\n

Th\u00e8me : \u00ab\u00a0Evolution de la pharma\u00a0 2025-2029\u00a0\u00bb<\/span><\/strong><\/span><\/p>\n

 <\/p>\n

Notre orateur sera Jean-Michel PENY, Pr\u00e9sident de SMART PHARMA.<\/span><\/strong><\/span><\/p>\n

De formation Pharmacien, HEC. <\/span><\/em><\/div>\n
Il a une exp\u00e9rience de l’industrie pharmaceutique (SERVIER, NOVARTIS). <\/span><\/em><\/div>\n
Elle a \u00e9t\u00e9 suivie d’une exp\u00e9rience de consulting dans des cabinets internationaux <\/span><\/em>(BAIN, Arthur D. LITTLE).<\/span><\/em><\/div>\n
En 2001, il cr\u00e9e SMART PHARMA qui est sp\u00e9cialis\u00e9e dans 3 axes : les \u00e9tudes de march\u00e9s, la strat\u00e9gie et le management, la formation de cadres ex\u00e9cutifs.<\/span><\/em><\/div>\n

https:\/\/smart-pharma.com\/<\/a><\/p>\n

\u00a0<\/em><\/p>\n

Il abordera les th\u00e8mes suivants<\/span><\/p>\n

1 Panorama du march\u00e9 fran\u00e7ais et son \u00e9volution<\/span><\/p>\n

Sa place<\/span><\/p>\n

Les diff\u00e9rents types de m\u00e9dicaments (innovants, matures, biosmiliaires, g\u00e9n\u00e9riques, OTC) et les tendances<\/span><\/p>\n

Les classes th\u00e9rapeutiques et les tendances<\/span><\/p>\n

2 Les laboratoires pharmaceutiques et leur \u00e9volution\u00a0<\/span><\/p>\n

Leur strat\u00e9gie, leur mod\u00e8le d\u2019organisation, leur style de management.<\/span><\/p>\n

3 La promotion m\u00e9dicale<\/span><\/p>\n

Son \u00e9volution et ses tendances (impact de la certification, pr\u00e9sentiel et\/ou \u00e0 distance, outils multicanaux, influence de l\u2019IA)<\/span><\/p>\n

—————————————————————————————————————————————————<\/p>\n

Participation au frais : Membres 67 \u20ac<\/span><\/p>\n

Pour les non membres de l\u2019association CPDIS, les frais de participation sont de 80 \u20ac.<\/span><\/p>\n

 <\/p>\n

Modalit\u00e9s de r\u00e8glement\u00a0:\u00a0R\u00e8glement par virement pr\u00e9alable.<\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Association CPDIS<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0IBAN FR76 3000 3016 5800 0372 8165 229<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Conf\u00e9rence d\u00e9jeuner d\u00e9bat du jeudi 20 novembre 2025 12h30-14h30 H\u00f4tel Bedford 17 rue de l’Arcade 75008 PARIS Th\u00e8me : \u00ab\u00a0Evolution de la pharma\u00a0 2025-2029\u00a0\u00bb   Notre orateur sera Jean-Michel PENY, Pr\u00e9sident de SMART PHARMA. De formation Pharmacien, HEC. Il a une exp\u00e9rience de l’industrie pharmaceutique (SERVIER, NOVARTIS). Elle a \u00e9t\u00e9 suivie d’une exp\u00e9rience de consulting […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","hentry","category-12"],"_links":{"self":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/comments?post=785"}],"version-history":[{"count":5,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":841,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/785\/revisions\/841"}],"wp:attachment":[{"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/media?parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/categories?post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/tags?post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}