{"id":877,"date":"2026-01-14T15:36:16","date_gmt":"2026-01-14T14:36:16","guid":{"rendered":"https:\/\/asso-cpdis.com\/?p=877"},"modified":"2026-01-14T15:40:01","modified_gmt":"2026-01-14T14:40:01","slug":"jeudi-19-mars-2026-publicite-pharmaceutique-creation-versus-reglementation","status":"publish","type":"post","link":"https:\/\/asso-cpdis.com\/index.php\/2026\/01\/14\/jeudi-19-mars-2026-publicite-pharmaceutique-creation-versus-reglementation\/","title":{"rendered":"Jeudi 19 mars 2026 : Publicit\u00e9 Pharmaceutique : Cr\u00e9ation versus R\u00e8glementation"},"content":{"rendered":"<div><b>Jeudi 19 mars entre 12h30 et 14h30 \u00e0 l\u2019h\u00f4tel Bedford 17 rue de l\u2019Arcade 75008 PARIS<\/b><\/div>\n<div><\/div>\n<div><strong><span style=\"color: #0000ff; font-family: arial, helvetica, sans-serif; font-size: 18pt;\">\u00ab\u00a0Publicit\u00e9 pharmaceutique : Comment concilier la cr\u00e9ation et la r\u00e9glementation ? Facteurs cl\u00e9s de succ\u00e8s entre une agence et un laboratoire pharmaceutique exploitant.\u00a0\u00bb<\/span><\/strong><\/div>\n<div><\/div>\n<div>Notre orateur sera <span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\"><strong><span style=\"color: #0000ff;\">Fr\u00e9d\u00e9ric MAILLARD \/ Vice President, Creative at Havas Health France<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div>I<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">l abordera les th\u00e8me suivants, illustr\u00e9s d&rsquo;\u00e9tudes de cas :<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Pr\u00e9sentation des supports possibles de publicit\u00e9 pharmaceutique (papier, digital, site internet, r\u00e9seaux sociaux).<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Avantages et inconv\u00e9nients de chaque type de support<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Briefing d\u2019une demande intervention publicitaire. Facteurs cl\u00e9s de succ\u00e8s.<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Le \u00ab\u00a0d\u00e9cal\u00e9\u00a0\u00bb : ce qui passe et ne passe pas !<\/span><\/div>\n<div><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Relations entre agence et intervenants laboratoire (marketing, m\u00e9dical et r\u00e9glementaire pharmacien responsable).<\/span><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jeudi 19 mars entre 12h30 et 14h30 \u00e0 l\u2019h\u00f4tel Bedford 17 rue de l\u2019Arcade 75008 PARIS \u00ab\u00a0Publicit\u00e9 pharmaceutique : Comment concilier la cr\u00e9ation et la r\u00e9glementation ? Facteurs cl\u00e9s de succ\u00e8s entre une agence et un laboratoire pharmaceutique exploitant.\u00a0\u00bb Notre orateur sera Fr\u00e9d\u00e9ric MAILLARD \/ Vice President, Creative at Havas Health France Il abordera les [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/comments?post=877"}],"version-history":[{"count":2,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/877\/revisions"}],"predecessor-version":[{"id":880,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/posts\/877\/revisions\/880"}],"wp:attachment":[{"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/media?parent=877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/categories?post=877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asso-cpdis.com\/index.php\/wp-json\/wp\/v2\/tags?post=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}