14 janvier 2020 : Assemblée générale suivie du Dîner débat du « Stratégies d »affaires publiques »

18H30 : Assemblée générale

19h30 : Dîner débat

L’orateur sera Olivier MARIOTTE

Il nous parlera de :
« Stratégies d’affaires publiques dans l’industrie pharmaceutique ».
 
Il évoquera l’apparition et l’évolution des affaires publiques dans les laboratoires (organisation, objectifs)
Il fera des focus sur les relations avec les 3 acteurs publiques importants : ANSM / HAS / CEPS
Enfin il nous décrira une success story d’intervention.
 
* Parcours de l’orateur : Médecin généraliste, il crée nile en 2007. Olivier Mariotte débute sa carrière en 1985 dans des fonctions marketing chez Servier et Glaxo, puis s’intéresse au conseil en communication santé en 1992. Successivement, directeur général de Deltacom (Groupe Expand Santé), puis président directeur général d’Euro RSCG Healthcare (groupe Havas), il prend ensuite la direction des Affaires Publiques, Gouvernementales, Économiques, et la Communication Institutionnelle de Schering-Plough France entre 1998 et 2007. Membre du groupe 4 (« Développer l’information sur les produits de santé – Pdt Alain-Michel Ceretti ») lors des Assises du Médicament, membre du Conseil d’Administration de Maladie Rares Info Services depuis 2010, il rejoint en 2019 le Comité Stratégique de la Fondation de l’Académie de Médecine.

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